Rural Population Driving Indian Cosmetic Sector
According to our research report “Indian Cosmetic Sector Analysis (2009-2012)”, Indian rural population has been increasingly shifting towards more cosmetic products. Today, cosmetic market is witnessing rapid growth especially in rural areas. However, growth is mainly led by color cosmetics and mass products, which is available at extremely cheap prices. Further, with the growth in income level and increasing consumer awareness regarding various products available, the cosmetic market is expected to witness tremendous increase in these regions. We anticipate that, the market will surge at a CAGR of nearly 19% till 2014. During 2010, the population living in rural areas stood at nearly 828 Million, which accounted for around 70% of the overall population of the country. These people generally prefer unorganized market to buy a cosmetic product, which usually belongs to domestic players. Although the penetration of the cosmetic products in these areas is continuously increasing, international players are facing quite reluctant environment due to the lack of consumer confidence. Our research report incorporates an extensive research and rational analysis of the cosmetics industry in India. It provides segment level analysis of the industry along with emerging trends that may shape up with the betterment of economic conditions.
The research will help consultants, industry analysts, and vendors to get in-depth knowledge of the current, past, and future performance of the industry. “Indian Cosmetic Sector Analysis (2009-2012)” also provides information about consumer behavior, particularly men and working women population, with regard to cosmetic products. We have also added the competitive landscape section that incorporate valuable information about the leading cosmetic players, their marketing strategies, and SWOT analysis. The baseline for the optimistic future outlook of the Indian cosmetics industry is that, there has been a rise in variety of products offered by the industry players. The companies have started going for online retailing and are offering specialized products to generate revenue from all the corners. Growing usage of Cosmeceuticals and Nutricosmetics by the Indian consumers will also pave the way for the growth of Indian cosmetics market during the forecast period.